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Are Mom Jeans Still in Style in Ireland in 2024? Local Fashion Trends & Practical Tips

You might spot them on Grafton Street, bobbing between Brown Thomas and small vintage shops, or maybe on the DART headed for Howth: mom jeans. At this point, they're woven into the fabric of Irish fashion as much as hurleys or Aran jumpers. So, are mom jeans still in style in 2024 in Ireland, or are they destined for the pile beside your dad’s old fleeces? The truth is more interesting—and maybe a bit more fun—than you’d think. Especially with Dublin, Cork, and Galway drawing in new talent and trends, and Irish streetwear getting bolder with each passing year.
Why Mom Jeans Became a Staple in Irish Wardrobes
Let’s be honest: Irish weather isn’t always kind to delicate fabrics or fitted silhouettes. That’s exactly where mom jeans shine. Their relaxed fit, high waist, and sturdy denim make them nearly as reliable as your raincoat. We’re not talking about the ‘80s pair your mam pulled out for cleaning the attic—but the sturdy, stylish upgrades filling Brown Thomas, Arnotts, and Irish-owned boutiques like Om Diva. The real charm? They flatter just about every body type—making them especially popular from Cork’s indie crowd to Trinity students dashing to lectures. Mom jeans Ireland is now a search term that gets real, practical results—from Dunnes Stores classics to trend-driven pieces at & Other Stories in Dublin’s Powerscourt Centre.
Look at the 2023 Irish Fashion Innovation Awards: three out of five up-and-coming designers sent models down the runway in high-waisted denims. The Irish Times called it "a masterclass in making vintage silhouettes look modern and effortless." Not just for teens or students, either—Irish mammy-chic has taken on a new life with business professionals pairing mom jeans with blazers, loafers from Carl Scarpa, or even statement runners from Irish brands like Gola or Loints of Holland. Atmosphere and moody skies aside, Ireland’s laid-back social scene (think a lazy Sunday in St. Stephen’s Green or a pint in Galway’s O’Connell’s) pairs perfectly with styles that are no fuss, all comfort.
Let’s not skip how Irish celebrities and influencers have given mom jeans their staying power. Nicola Coughlan of Derry Girls and Bridgerton fame swears by the relaxed high-waist for both comfort and style. Even Vogue Williams, often snapped at Irish events, favors washed, straight-leg jeans with oversized jumpers or classic white trainers. Their secret? Mixing comfort with casual cool—something all of us crave when crossing Dame Street in another soft drizzle.
Where to Find the Best Mom Jeans in Ireland
Sure, you can click "Add to Cart" from your couch, but Ireland’s best denim finds often come from poking around actual shops. Dublin’s Temple Bar holds treasures in retro boutiques, but savvy shoppers know about Siopaella’s stock of premium, nearly-new jeans. In Cork, Miss Daisy Blue offers racks of upcycled and authentic vintage options—talk about sustainable Irish fashion. For those of us up north, Belfast’s The Rusty Zip has a cult following for nabbing second-hand Levi’s that fit better with every wear.
Big brands? Marks & Spencer Ireland consistently delivers reliable sizing, especially for petites and talls—two groups other labels often ignore. Penneys shines for affordable options and fun seasonal washes; honestly, you’d be hard-pressed not to spot Penneys tags at any Irish college campus between October and April. For those eyeing a more curated feel, Samui in Cork and Indigo & Cloth in Dublin focus on thoughtful, quality denim from European brands that suit Irish proportions and tastes (and budgets).
Irish online shops have stepped up their game, too. Folkster’s site often sells out of its "Niamh Mom Jean" by the start of festival season, while fast-moving Irish circular fashion platforms like Nuw allow you to swap or sell your denim finds. If you’re at Electric Picnic or All Together Now this summer, expect plenty of mom jeans—paired creatively with wellies, sparkly tops, or vintage GAA jerseys.
- For tall women: M&S Tall High Waisted Mom Jeans fit without awkward ankle gaps.
- For petites: ASOS Petite Mom Jean is raved about by Irish bloggers, especially for the 26-inch inseam.
- Sustainable option: People Tree and Thought Clothing, both available via Irish ethical retailer Wild Swans.
- On a budget: Penneys, and keep an eye on Depop Ireland sellers for hidden gems.
One thing to remember—Irish sizing often runs slightly smaller than UK sizes in some brands, so it never hurts to bring a backup size or two (or try on in-store, if your patience’ll take it).

How to Style Mom Jeans Across Irish Seasons
Let’s face it, dressing for Ireland means embracing variable weather. Mom jeans adapt beautifully. During unpredictable Dublin April, you’ll see them with chunky Aran knit cardigans or long waterproof macs. In summer, when there’s a rare sunbeam in St Stephen’s Green or a coastal breeze in Dún Laoghaire, they roll up into cropped versions, worn with cute trainers or sandals from Irish label Greenes.
For autumn, layering is queen: think mom jeans in a deep indigo or faded blue, a soft rollneck (Donegal wool if you’re feeling fancy), and always, always a good quality boot—Dubarry or Shoerack in Galway have options that last through many muddy gig nights. By winter, heavier denims come out, paired with oversized blazers or fluffy knits. Scarves from Avoca add warmth and colour, and even my cat Whiskers snuggles up when I lounge in my oldest pair of stonewashed denims after a chilly Rathmines stroll.
Workplaces across Ireland are more relaxed post-pandemic, and that’s boosted denim’s scene. Mom jeans with a white poplin shirt and smart brogues: perfect for casual meetings at Dogpatch Labs. If office dress is stricter, dark-wash mom jeans do the trick—pair with a cashmere jumper and you’re sorted for pretty much anywhere, from Cork’s creative agencies to Galway tech startups.
On weekends, Irish style leans practical—think market trips, red bus tours, garden strolls. Try this outfit formula: mom jeans, graphic tee from Irish designers like Jill & Gill, a shacket (shirt-jacket hybrid, everyone’s favourite Irish trend the last two years), and a cap against the drizzle. Add your comfiest trainers, and you’re weather-ready yet cool for brunch in Blackrock or a film at the IFI.
"The best thing about mom jeans is they suit every age and stage. We’ve seen everyone from Leaving Cert students to grandmas in Ballina making them look current," says Irish fashion buyer Sadhbh O’Brien in a recent interview with Irish Country Magazine.
When festival season hits and you're muddling through muddy fields at Body & Soul, style your mom jeans with gumboots and a vintage jersey—don’t forget a waterproof bum bag for your phone and keys. In the home, nothing beats their durability for spontaneous games of fetch with your dog in Phoenix Park or—if you’re cat-mad like me—endless kneading sessions from Whiskers curled on your lap.
Are They Just a Trend, or Here to Stay in Ireland?
Fashion trends come and go, but mom jeans have shown serious staying power in Ireland for a few reasons—partly because they’ve been embraced by so many different generations and groups. From secondary schoolers styling them with chunky Doc Martens at Dun Laoghaire pier, to stylish grandmothers picking softer-stretch versions at Arnotts, these jeans just won’t quit.
Beyond style, they offer something that suits the Irish way of life: practicality. You can cycle along the Grand Canal or hop a Luas through the city centre all day—without feeling pinched or awkward. Their thicker denim is perfect for those breezy coastal afternoons in Bray, and they never look too “try hard.” Even men are catching onto looser, 90s-inspired silhouettes that echo the relaxed mom jean fit—look in Uncut Clothing’s latest drop for proof.
But fashion isn’t static, and Irish style insiders love a shake-up. For spring-summer 2024, wide-legs and barrel jeans are gaining ground, often paired with the same easy layers and trainers you’d reach for with your trusty mom jeans. Still, Irish stylists (and my style-obsessed friends) keep old favourites on hand, just updating accessories or rolling hems to mix it up. Those classic high waists and comfy hips? Not leaving Irish wardrobes soon, no matter how many fresh silhouettes pop up.
The bottom line—if you love them, wear them. Personal style, like Irish weather, is best approached with good humour and flexibility. Grab a few pairs, try out local brands or swap shops, and trust your gut on what feels good. From Cork to Donegal, mom jeans are still stomping their way through 2024 Irish fashion—and sometimes, the classics never really leave the stage.